Implementing Data Vault at McDonald’s Nordics
- Rhys Hanscombe

- Nov 21, 2024
- 2 min read
Updated: May 22, 2025
Christian Ivanoff, a Data Engineer at McDonald’s Nordics, shared insights into their journey of implementing Data Vault to streamline their data management processes. Watch the whole presentation or here are some of the key takeaways from his presentation:
Background and Challenges
Christian began by outlining the initial challenges faced by McDonald’s Nordics. Operating across Sweden, Denmark, Norway, and Finland with over 450 restaurants, they needed a unified approach to manage data from multiple sources. Initially, they used a traditional data warehousing approach with separate solutions for each market, leading to inconsistencies and inefficiencies.
Transition to Data Vault
The decision to transition to Data Vault was driven by the need for a more flexible, scalable, and standardized data management framework. Data Vault’s ability to handle historical data and adapt to changing business requirements without extensive reengineering was a key factor in this decision.
Implementation Process
Christian detailed the implementation process, highlighting the use of dbt (data build tool) and the AutomateDV package. These tools automated the creation of hubs, satellites, and links, allowing the team to focus on business logic rather than technical details. This automation significantly reduced development time and improved consistency across the team.
Benefits of Data Vault
Since implementing Data Vault, McDonald’s Nordics has seen several benefits:
Consistency and Standardization: A standardized approach to data modeling has led to more consistent and reliable data.
Scalability: The ability to easily add new data sources and business rules without major redesigns.
Agility: Faster response to new requirements and easier troubleshooting due to a unified approach.
Improved Focus: More time spent on addressing business questions rather than managing data inconsistencies.
Practical Insights
Christian shared practical insights into their use of Data Vault, including:
Historical Data Preservation: Data Vault’s structure allows for easy tracking and storing of historical changes.
Business Concept Modeling: Hubs represent business keys, satellites store descriptive attributes, and links manage relationships between hubs.
Automation with dbt: Using dbt and AutomateDV, the team automated much of the data modeling process, which facilitated faster onboarding and development.
Future Directions
Looking ahead, McDonald’s Nordics plans to further enhance their data management capabilities by:
Implementing Data Quality Rules: Ensuring high data quality through automated testing and continuous integration.
Performance Optimization: Ongoing efforts to optimize performance and improve efficiency.
Enhanced Documentation: Creating specific documentation for business users to better understand and utilize the data.
Conclusion
Christian’s presentation highlighted the transformative impact of Data Vault on McDonald’s Nordics’ data management practices. By adopting a standardized, scalable, and flexible approach, they have significantly improved their ability to manage and utilize data effectively. For a deeper dive into their journey and practical tips on implementing Data Vault, watch the full webinar here.

