Data Vault: The ace up Betway’s sleeve

At the 2023 Data Vault Conference, Dylan Roe shared how Betway and Osiris Trading transformed their data strategy using Data Vault. If you missed the session, here’s your friendly recap—and a reminder to join our forum to keep the conversation going!

The Challenge: From Kimball to Data Vault

Betway, a global leader in online betting, and Osiris Trading, a digital marketing and tech company, faced classic data challenges:

• A long-running Kimball data platform with slow reporting and unclear business rules

• Delayed decision-making and uncertain business impact

• A small, untrained team eager for change, but management needed convincing

Why Data Vault?

The team chose Data Vault for its:

• Ease of integration: Seamlessly connects multiple sources and products

• Enterprise-wide coverage: Scales across the business

• Additive approach: Enables incremental, low-risk development

• Agile ways of working: Supports rapid, iterative delivery and change

The Solution: Pop-up Data Vault

To win over management and demonstrate value, the team built a “pop-up” Data Vault:

• Low investment, easy to build and decommission

• Showcased integration for multiple sources and products

• Demonstrated automation, code generation, and incremental build

• Proved agile best practices in action

This approach allowed the business to see the benefits first-hand, with minimal disruption and maximum learning.

Key Innovations

• Business rules could be modified readily: Data Vault made it easy to accommodate frequent changes and contain their impact.

• Team training and skills transfer: Workshops and developer courses built confidence and capability.

• Automation: Automatic code generation, fast data transformation, and job scheduling meant earlier access to data products.

• Incremental delivery: Requirements and business rules were developed and redefined gradually, minimising disruption and showcasing agility.

Results

• Growing appreciation for Data Vault’s benefits

• Minimized business disruption

• Increased confidence in decision accuracy

• Reduced business reaction time

• Secured management approval for further investment

• Expanded and upskilled team

Join the Data Community!

• Sign up to our forum: Share your experiences, ask questions, and connect with fellow data enthusiasts.

• Stay up to date: We host regular webinars, workshops, and meetups—don’t miss out!

• Shape the future: Your feedback and participation help us build better tools and resources for everyone.

Final Thoughts

Betway’s journey shows that with the right approach, tools, and team, you can transform your data platform, accelerate business value, and build a foundation for future innovation. Ready to start your own Data Vault journey? Join the conversation, sign up for our next webinar, and let’s build the future of data together!