
Juha Korpela
Capture your business needs with conceptual data modelling
Juha Korpela, a leading data modelling expert at Ellie Technologies explains the use of conceptual modelling as the starting point of a Data Vault project.
In his presentation Juha explains the value of being business driven and why you should always start a Data Vault project with conceptual modelling. He highlights why it is a must have and how it fits in with the rest of the process.
Business-first Modeling
Conceptual Clarity
Solid Foundation

Introducing the Presenter
Juha Korpela
Data Modelling Expert
Juha is one of the leading data modelling experts in the Nordics. He is a strong advocate for always staying business-driven when designing new data architectures and believes that the future of data is in the hands of business users. Over the last decade, Juha has worked in multiple industries (such as manufacturing, banking, and the public sector) in a variety of high-profile data management roles. His main areas of expertise are data modelling, data warehousing, information architecture management, data mesh, and agile methodologies.

Conceptual Data Modelling is the key to Success with Data Vault
The importance of using a conceptual model to map your business before venturing on your Data Vault project was the subject of Juha Korpela‘s presentation to the first Data Vault User Group meet-up of 2023 – titled ‘Capture Your Business Needs Within Conceptual Data Modelling.’.
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