
Enterprise Semantics
Conceptual Data Modeling
Knowledge vs Data Architecture

Introducing the Presenter
Juha Korpela
Independent Consultant, Data Modeling Enthusiast, Founder of Helsinki Data Week
Juha Korpela is a leading data modelling and architecture expert from Helsinki, Finland, and founder of Datakor Consulting, where he advises organisations on data modelling, data products, and modern data architectures that meet real business needs.
With extensive experience across manufacturing, banking, and global enterprise platforms, Juha combines deep technical expertise with a business-first approach, helping organisations design data strategies that empower users and drive scalable, domain-oriented data ecosystems.

The Importance of Enterprise Semantics in Data and AI
Juha Korpela explains why semantics is the missing foundation of modern data and AI. By focusing on shared meaning (clear business concepts, definitions, and relationships) organisations can move beyond fragmented analytics and brittle AI solutions. Using conceptual data modeling, Juha shows how to separate knowledge from technology to create scalable, reusable, and trusted data architectures.
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